Paul Daniel

Paul Daniel Cloeter began his career in theatre after graduating with a Masters degree from the Royal Scottish Academy of Music and Drama (now the Royal Conservatoire of Scotland) in 2006.  He met Nicco while performing in an acclaimed production of Elegies for Angels Punks and Raging Queens in the Edinburgh International Fringe Festival. 

After teaching in the UK and working internationally in theater, Paul began developing new works and producing in New York City with What's The Benefit? inc.

As a composer, Paul has had two musicals debut on BROADWAY: The fantasy-rock musical Weaker People... A Dangerous Notion at the Stephen Sondheim Theatre, and Keepers (co-composed with Dan Wolpow) at the infamous Studio 54 Theatre.

Nicco Nova

​Nicholas Nova (Franklin), a London native,  co-founded What's The Benefit? inc. in 2009 with Paul Daniel and Molly C. Blau and has been producing BROADWAY theatre ever since.

After graduating from the musical theatre program at BROADWAY's Circle In The Square, Nicco co-wrote, and starred in Keepers at Studio 54 on BROADWAY and subsequently produced a revival to rave reviews in the New York International Fringe Festival.

He made his directorial debut in the sold-out BROADWAY production of Weaker People...A Dangerous Notion at the Stephen Sondheim Theatre.